Welcome To Prima Paws

About Us

Our Story

Prima Paws is a pet accessories brand born in SA providing creative pet products to enhance the lifestyle of your Furloves. We are particularly passionate in the Training, Travel and Enrichment space where our carefully selected products will not only elevate your adventures but also keep your pets entertained for hours indoors whilst we push through these trying times.

We aim to offer solutions to common pet challenges identified by our fellow Pawrents. In most cases we engage directly with manufacturers, ensuring great quality, highly durable, functional items, are made available to you at the affordable prices.

Have a pet challenge you’d like us to tackle? Feel free to reach out to us to share your ideas, we would love for you to be part of our journey.

Enjoy your shopping with us!

Meet our own fur child Domino, our main inspiration for this store. A 14-going-on-4-thinks-he’s-human-slightly-crazy-fluff-ball-of-life!